Don't let yours be one of them."A little book with a very big message.
The path to success is littered with great ideas poorly marketed. Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move' (Publishers Weekly). 'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. It will forever alter the way you think about success. The Dip is a short, entertaining book that helps you do just that. You'll never be number one at anything without picking your shots very carefully. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips.
The hard part is knowing the difference and acting on it. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' )Every new project (or career or relationship) starts out exciting and fun.
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